We’re here to help you get your business moving
Propeller are not your typical accountants. We are business partners - going the extra mile to propel your business forward and help you reach your goals.
Twenty years of big-business experience, pointed at your business
I’m Jon Gordon, and I run Propeller Accounting.
I’m a Chartered Accountant, and I have picked up a unique set of skills over 20-plus years across accounting and senior commercial roles. I started my career at EY - Ernst & Young - and have held several senior commercial roles since, so I have spent time as a corporate accountant working with big businesses.
But I love small business. At Propeller it is all about the client - that is why we exist. We partner with our clients and become a key advisor to the business, helping them establish it, grow, and achieve their goals.
We’re hands-on, we’re mobile, and we like to actually talk to people. Give us a call.

“We take care of all your accounting and tax requirements, which gives you the time to go and run your business.”
Jon Gordon, Propeller AccountingWe work with a business through its whole life, not just its financial year
Every client needs something different depending on where the business has got to. From setting out and not knowing where to start, through to selling up and moving on - the work changes, and so does what you need from an accountant.
Starting
Structure, software and systems set up once, properly. The first GST return filed and the first set of numbers you can actually read.
Growing
Management accounts every month or quarter, a plan with dates on it, forecasts a bank will lend against, and someone to talk it through with.
Running
Compliance handled on time, tax planned rather than discovered, and governance and administration that keeps up with the size you have got to.
Exiting
Valuation, due diligence and succession planning - the work that should start years before the business goes on the market, not weeks.
Everything an owner-operated business needs from an accountant
Six things, done for owner-operated businesses in Whangarei and Bream Bay. Most clients start with the first one and add the others as the business asks for them.
Accounting, GST, Tax & Compliance
The annual cycle, done properly and on time - so the compliance side of the business is simply handled and you can get on with running it.
- Annual financial statements and tax returns
- GST returns
- Tax planning and management
- Monthly or quarterly management accounts
- General business and tax advice
Business Planning & Coaching
A plan you actually wrote down, and someone in the room every month or quarter asking whether it is happening.
- Goal setting and establishing a business plan
- Monthly or quarterly coaching
- Monthly or quarterly management accounts
- Ad-hoc business advice
Setting Up Your Business
Getting the structure, the software and the systems right at the start, which is far cheaper than unpicking them in year three.
- Business structures and set up
- Software set up including training and support (Xero, payroll and the rest)
- Systems and process advice
- IRD training
- Payroll
Forecasting & Financing
Knowing what next quarter looks like before it arrives - and having the numbers a bank will lend against.
- Budgeting
- Cashflow and three-way forecasting
- Assistance with funding applications to banks and financiers
Buying & Selling Advice
Buying in, or getting out. Due diligence, valuation and the succession planning that should start years before the sale.
- Assisting with business purchases, due diligence and the rest
- Succession planning and exit strategies
- Business sales
- Business value
Governance Advice & Services
The administrative and governance layer a growing business needs and rarely has time to build for itself.
- Business administration
- Company secretarial
- Governance advice
- General business advice
One monthly subscription. No invoice for picking up the phone.
We don’t advertise package prices, because it is a marketing gimmick - every business is different and you cannot sort clients into three or four boxes. We look at what your business actually needs, quote it, and that becomes the monthly subscription.
- Your fee is known upfront. We review what your business actually needs and give you a no-obligation quote before anything starts. No surprises at the end of the year.
- Paid monthly. Twelve instalments rather than one lump, so the cashflow burden is spread across the year instead of landing in one month.
- Phone calls are included. Ad-hoc questions about your accounting, GST and tax are part of the subscription. The expectation of a separate invoice should never be a barrier to talking to your accountant - so you won’t get one.
- Anything bigger is agreed first. For work beyond the subscription we discuss and agree the scope and the fee in advance.

Whangarei and Bream Bay, and we come to you
Propeller has offices based in Whangarei and Marsden Point, however, we work with clients throughout New Zealand. If local, we are mobile and can come to you.
We like to connect with our clients regularly rather than once a year at tax time. Most of what we do can be done from anywhere, but the conversations that actually change a business tend to happen sitting across a table.
Let’s get your business moving
A no-obligation conversation about where the business is at and what it actually needs. If we are not the right fit, we will say so.
